A Fusion Point is simply the combination of an important industry challenge and your offerings. Fusion Points drive revenue by making a deeper connection between your solutions and the client's problems. Since both Sales and Marketing are working off of the same playbook, this approach builds strong alignment:
We’ve studied the most important issues, trends and topics facing your customers. Unlocking our Premium Features allows you to map your solutions to these urgent challenges to “plug in” to our research, enabling:
Using Fusion Point inspires an intense customer-focus for your Sales & Marketing efforts. Each "Problem ‹‹―›› Offering" combination acts as a hub for how your company helps client with that specific issue. All of our content on customer needs, along with your Marketing and Sales support content is linked to this hub. We develop different “pitches”, or approaches for these situations. Each Fusion Point then drives, by segment:
Using A/B testing and Sales rep feedback your Fusion Points constantly evolve and improve, with Marketing & Sales working from the same playbook. Fusion Points answer this simple question “how does our company currently helps clients with this critical problem?” In the current age of product proliferation, with large B2B companies offering thousands of products across dozens of product lines this question has become extraordinarily difficult to answer. Our software manages this task, and allows both Marketing and Sales to offer the same clear, confident and customer-focused response.
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