fusion point research Marketing Research Reports

Marketing to Supply Chain Management in Manufacturing

Understanding Their Role

Supply chain management (SCM) is the development and supervision of a connected network of suppliers, warehouses, distribution centers and transportation resources. The supply chain links both internal functions and external partners to ensure efficient movement of materials, including items needed to make products and finished goods flowing to customers.1 Major supply chain activities include:

 

  • Procurement – evaluating and selecting suppliers, and building a full understanding of the capabilities and potential limitations of these partners.
  • Inventory Management – determining ideal inventory levels, building the network of warehouses and distribution centers, and monitoring the location of stock.
  • Transportation – managing the physical movement of goods.
  • IT Infrastructure – managing the data and technology required for an efficient modern supply chain.2

 

Supply chains have matured rapidly and are becoming increasingly integrated and complex. Most large manufacturing companies manage extensive global supply chains with numerous integration points. Manufacturers often use third-party logistics (3PL) providers to outsource non-core supply chain functions.3

"…we reach out and deal with our supply-chain partners as if they’re family…. We know the principals. We work with them on their investment strategies. We work with them on the technology that they use. And that translates to a much more flexible supply chain, where we all know what happens in the ups and downs.”

 - James Griffith, CEO of Timken4

1 Bakliwal, V. K. Production and Operations Management . 1st. ed. MARK PUBLISHERS, C-390, Ist Floor, Amrapali Circle, Vaishali Nagar, Jaipur-302021, Ph.: 9413678649, E-mail: markpublishers@ymail.com: MARK PUBLISHERS, 2011.

2 Ibid.

3 Troselj, Mark. “The Key to Supply Chain Success.” Manufacturers’ Monthly, 2014, 18 – 19. EBSCOhost(99227263).

4 “Manufacturing’s new era: A conversation with Timken CEO James Griffith.” McKinsey & Company. 2012. Accessed 11/22/15, available at: www.mckinsey.com/insights/manufacturing/conversati...

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Copyright © 2016 Fusion Point Research, Inc.

Manufacturing supply chains are complex, global systems linking production facilities to suppliers and customers. Supply chain management incorporates a variety of business activities such as sourcing, inventory management and physical transportation.
fusion point research Marketing Research Reports
Manufacturing supply chains are complex, global systems linking production facilities to suppliers and customers. Supply chain management incorporates a variety of business activities such as sourcing, inventory management and physical transportation.
  • – evaluating and selecting suppliers, and building a full understanding of the capabilities and potential limitations of these partners.
  • – determining ideal inventory levels, building the network of warehouses and distribution centers, and monitoring the location of stock.
  • – managing the physical movement of goods.
  • – managing the data and technology required for an efficient modern supply chain.