fusion point research Marketing Research Reports

Marketing to Quality and Continuous Improvement in Manufacturing

Understanding Their Role

Most manufacturing organizations utilize some type of quality management program to drive improvements in the production process. There are many different approaches, with the most prominent including: Lean, Six Sigma, TQM, BPM, ISO 9000, 5S and Continuous Improvement (CI). Although the approaches vary, most incorporate common elements such as:

 

  • Processes – clear definitions processes, with inputs and outputs, which form the basis of what they are trying to measure and improve.1
  • Data – measurements of performance, analytical and statistical tools and targets.2
  • Voice of the Customer (VOC) – specific descriptions of the end customers’ expectations, usually quantified and expressed as “tolerances” and dates.3
  • Defects / Waste –two most popular approaches center on reducing manufacturing defects (six sigma) and waste (Lean).4

 

These approaches are not mutually exclusive, and many managers combine methodologies (for example “Lean Six Sigma”,) or mix tools and techniques from different systems to meet their specific company’s needs. These quality approaches often work for environmental and sustainability improvements as well, and the two functions are sometimes merged in manufacturing companies.

 

““Early on there was a Six Sigma camp, there was a Lean camp, a Business Process Management camp and so on. People ran those as individual silos. Now I think people are starting to come together … with less focus on the individual silos and more on the integrated whole.” - Don Linsenmann, Vice President Business Process Excellence and Corporate Six Sigma Champion for DuPont Corporation5

1 FORD, MATTHEW W., JAMES R. EVANS, and SUZANNE S. MASTERSON. “An Information Processing Perspective of Process Management: Evidence From Baldrige Award Recipients.” Quality Management Journal 21, no. 1 (2014): 25 – 41. EBSCOhost(95103119).

[2] Professionals, Council of Supply Chain Management, and Nada Sanders. THE DEFINITIVE GUIDE TO MANUFACTURING AND SERVICE OPERATIONS . Edited by Jeanne Glasser Levine. 1st ed. Pearson Education LTD., 2013.

[3] Ibid.

[4] See www.isixsigma.com and www.lean.org

[5] “Process professionals must learn to think more like a CEO.” PEX Network. May 2014. Accessed 11/22/15, available at: www.processexcellencenetwork.com/lean-six-sigma-bu...

Feedback?

Not Required

Submitting Form...

The server encountered an error.

Message received. Thanks!

Copyright © 2016 Fusion Point Research, Inc.

Manufacturing companies utilize quality management methods to continuously improve efficiency and customer satisfaction in their operations. There are several different approaches in common usage, but most include the establishment of clear definitions, measurements and goals to drive improvements.
fusion point research Marketing Research Reports
Manufacturing companies utilize quality management methods to continuously improve efficiency and customer satisfaction in their operations. There are several different approaches in common usage, but most include the establishment of clear definitions, measurements and goals to drive improvements.
  • – clear definitions processes, with inputs and outputs, which form the basis of what they are trying to measure and improve.
  • – measurements of performance, analytical and statistical tools and targets.
  • – specific descriptions of the end customers’ expectations, usually quantified and expressed as “tolerances” and dates.
  • –two most popular approaches center on reducing manufacturing defects (six sigma) and waste (Lean).