fusion point research Marketing Research Reports

Marketing to Leaders of Managing Hospital Facilities in Healthcare

Understanding Their Role

Hospital facilities are significantly different than most commercial buildings. The professionals that design, construct and maintain hospitals must have a strong understanding of healthcare’s unique needs and best practices.1 Some of the major aspects of hospital facilities include:

 

  • Hospitals operate 24/7/365, so maintenance, cleaning, repairs and construction all must occur in close proximity to patients, staff, vital equipment and high traffic areas.2
  • Hospitals use utilities like energy, water, gas like any other commercial building, but they must continuously run regardless of weather or natural disasters. Hospitals must have backup capabilities for utilities.3
  • Hospitals must prevent the spread of infections. This impacts direct patient care protocols, of course, but also procedures for cleaning rooms, laundry, waste disposal, air circulation and even the types of materials used for all surfaces in hospital construction.4 5
  • Inpatient facilities must care for patients overnight, and provide for food, laundry, visitor amenities, and must be prepared to clean or repair problem areas at any time of day or night.6
  • Healthcare are busy facilities and must consider traffic flow, sufficient parking, physical security and lighting and the impact on the local community.7

 

Just like all other hospital functions, hospital facilities are undergoing a major transformation due to the Affordable Care Act. Key changes include an intense focus on cost reduction, mergers and consolidations of healthcare organizations will lead to physical consolidation of facilities, a need to use facility design to help improve patient satisfaction scores and a push to build adaptability and flexibility into hospital design to help prepare for the uncertainties of healthcare reform.8 9 10

 

“Infection control is the main focus for hospitals and I don’t see it going away. It’s at the forefront of health care now with Medicare reimbursement tied to infection control. Some facilities are losing money and some are gaining, but there are huge financial incentives involved.”- ASHE President-elect Terry M. Scott, CHFM, CHSP, SASHE11

1 Martin, Deanna. “Advancing Health Care Construction.” Health Facilities Management 26, no. 4 (2013): 35. EBSCOhost(87051680).

2 Griffin, Donald J. Hospitals: What They Are and How They Work. 4th ed. 40 Tall Pine Drive, Sudbury, MA 01776, 978-443-5000, www.jblearning.com: Jones & Bartlett Learning, 2012.

3 Ibid.

4 Bartley, Judene, Haas, Janet, and Olmsted, Russell. “Current views of health care design and construction: Practical implications for safer, cleaner environments.” American Journal of Infection Control. 2010. doi:10.1016/j.ajic.2010.04.195. Accessed 12/14/15, available at: http://www.ashe.org/resources/tools/pdfs/ajic1006_...

5 WAGGENER, LAURIE. “Performance-Based FINISHES.” Health Facilities Management 27, no. 7 (2014): 35 – 39. EBSCOhost(97024295).

6 Martin, Deanna. “Advancing Health Care Construction.”

7 Griffin, Donald J. Hospitals: What They Are and How They Work.

8 TUSLER JR., WILBUR H. (TIB). “Flexible Facilities.” Health Facilities Management 27, no. 9 (2014): 37 – 40. EBSCOhost(98323168).

9 MCCARTHY, ARAN A. “Conducting Facilities Assessments.” Health Facilities Management 27, no. 8 (2014): 30 – 34. EBSCOhost(97477791).

10 Nanda, Upali, Eileen Malone, and Anjali Joseph. “The Impact of the Affordable Care Act on Healthcare Design.” Contract 54, no. 8 (2013): 84 – 85. EBSCOhost(91527449).

11 Burmahl, Beth. “Facility-related operations play bigger role in patient safety.” Health Facilities Management. December 2015. Accessed 12/14/15, available at: www.hfmmagazine.com

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Marketing to in Healthcare

Hospital facilities are large, complex and operate around the clock. Design, construction, management and maintenance of these facilities requires special expertise on the healthcare environment.
fusion point research Marketing Research Reports
Hospital facilities are large, complex and operate around the clock. Design, construction, management and maintenance of these facilities requires special expertise on the healthcare environment.
  • Hospitals operate 24/7/365, so maintenance, cleaning, repairs and construction all must occur in close proximity to patients, staff, vital equipment and high traffic areas.
  • Hospitals use utilities like energy, water, gas like any other commercial building, but they must continuously run regardless of weather or natural disasters. Hospitals must have backup capabilities for utilities.
  • Hospitals must prevent the spread of infections. This impacts direct patient care protocols, of course, but also procedures for cleaning rooms, laundry, waste disposal, air circulation and even the types of materials used for all surfaces in hospital construction.
  • Inpatient facilities must care for patients overnight, and provide for food, laundry, visitor amenities, and must be prepared to clean or repair problem areas at any time of day or night.
  • Healthcare are busy facilities and must consider traffic flow, sufficient parking, physical security and lighting and the impact on the local community.