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Marketing to Electronic Health Record Leaders in Healthcare

Understanding Their Role

Electronic Health Records (EHR) or Electronic Medical Records (EMR) are electronic versions of patient records that include personal information such as name, address, phone number, and medical information on a patient including progress notes, prescription information, vital signs, a record of medical history and immunizations, and the results of any lab work. An electronic health record can also include billing and scheduling information. Much of this information, of course, is private and highly confidential.1

 

The American Recovery and Reinvestment Act of 2009 (ARRA), part of the Health Information Technology for Economic and Clinical Health Act (HITECH) spurred the adoption of EHR. Incentives were provided to hospitals and health care providers for demonstrating “meaningful use” of technology including the adoption of computerized patient records.2 Deadlines were put in place for organizations to meet the implementation of the approved technology including the EHR. Penalties were set for those who fail to meet the deadlines. HITECH is one of the largest government investments in health technology in US history and it is responsible for a major transformation of the healthcare industry. The push toward technology has been far-reaching. Statistics show that by April 2015, 95% of eligible hospitals and 8 in 10 office-based physicians had adopted and implemented electronic health record systems.3

 

The implementation of electronic health records has improved the following functions:

  • billing
  • scheduling
  • coding
  • prescription ordering & refills
  • reduction in chart pulls
  • patient safety
  • preventive care
  • access to information
  • chronic disease management
  • communication
  • regulatory compliance
  • clinical decision support
  • ability to track patient care
  • patient access to information
  • patient satisfaction4

 

The implementation of new systems also brings new problems. Hospitals report system crashes and slow system responses. Patients complain that the use of electronic records and automated systems lessens direct patient - doctor interaction. This is because a doctor or nurse might have to turn away from the patient to enter information on a computer.5 Despite some ongoing problems, electronic medical records are now the norm in the healthcare sector. The ability to readily access patient information streamlines the entire health care process providing healthcare providers and patients with centralized and up-to-date information. The efficient use of computerized electronic health records can lead to a higher quality of care, fewer errors, and a reduction in overall health costs.

“While the economics of health care in the past few decades has driven the transition to EHR, there are important reasons for its implementation, and it is advantageous for medical professionals to embrace ‘the future’ as it has become the present. The good news is that EHR provides many benefits to health care professionals.”

- Jim Atherton, MD AMA Journal of Ethics6

1  “Introduction to Electronic Health Records (EHRs).” American Academy of Family Physicians. Accessed 9/29/2015. http://www.aafp.org/practice-management/health-it/...

2 Atherton, Jim. “Development of the Electronic Health Record.” Virtual Mentor. 13, No. 3 (2011): 186-189. Accessed 9/26/2016. http://journalofethics.ama-assn.org/2011/03/mhst1-....

3 Health IT Dashboard.” U.S. Department of Health and Human Services. http://dashboard.healthit.gov/index.php. Accessed 9/26/2015.

4 “Introduction to Electronic Health Records (EHRs).”

5 Ibid.

6 Atherton, Jim. “Development of the Electronic Health Record.”

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Copyright © 2016 Fusion Point Research, Inc.

Electronic Health Records (EHR) contain detailed patient medical information. Driven by government incentives and requirements, the healthcare sector has adopted EHRs and other technologies, and now is trying to adapt to these new systems.
fusion point research Marketing Research Reports
Electronic Health Records (EHR) contain detailed patient medical information. Driven by government incentives and requirements, the healthcare sector has adopted EHRs and other technologies, and now is trying to adapt to these new systems.
  • billing
  • scheduling
  • coding
  • prescription ordering & refills
  • reduction in chart pulls
  • patient safety
  • preventive care
  • access to information
  • chronic disease management
  • communication
  • regulatory compliance
  • clinical decision support
  • ability to track patient care
  • patient access to information
  • patient satisfaction